Tieto

Problem: Tieto – the largest IT company in Europe – were in a frustrating position. The only way their Transition & Transformation (T&T) team could win new contracts was by completing lengthy, highly technical requests for information documents and proposals. Some of these could be 100 pages long. They needed a way to effectively sell themselves through written words.

Solution: I created a three-part workshop series in how to succeed in the proposal process. I trained and coached the T&T team in everything from how to analyse tender requests; to understanding their prospects; to telling stories; to writing effective titles; to simplifying technical information in the right places and writing effective executive summaries.

Results: I helped the team to ensure that they were among the final players in key tender processes. They also now have specific written guides to consult when writing proposals, and they are continuing to write in the new style I taught them.