I am a highly experienced writing trainer and coach for companies, organisations, universities and individuals.

I’ve worked with…

I’ve created bespoke writing coaching and training programmes for these companies

• Extractive Industries Transparency Initiative (EITI): Five Steps to Writing Effective Validation Reports (two-part writing skills training course for employees)

• Zalando: Five Steps to Creating Compelling PRFAQ Documents (two-part training programme for product managers)

• Save the Children: Master the Art of Telling Your Stories (two-part ‘in-the-field’ workshop teaching how to interview case studies and write articles)

• Miros: Technical Information: Making it Plain, Simple and Powerful (two-part workshop for technical teams)

• Schibsted Media Group: Putting the Schibsted Style into Practice (a series of practical workshops following a change in corporate language)

• Wilhelmsen Ships Service: Making Product Descriptions Powerful! (a series of workshops in various countries to enable teams to write effective sales copy)

• Berg-Hansen: Write and Speak Your Way to Sales Success (two-part workshop and group coaching in connecting with customers)

• Tieto (now TietoEVRY): Creating Winning Proposals, Presentations and Pitches (three-part workshop and individual writing coaching in all things sales-related)

• Statoil (now Equinor): Using Writing to Influence, Persuade and Protect (two-part workshop and individual writing coaching for the security team)

I’ve run lots of other tailored workshops (of all lengths)

• Joyfully Different: How to Pitch to Journalists

• Apolitical: Advance Your Writing in Government

• Helen Jane Campbell: panel discussion with Andrea Childs, How to Get Published in Glossy Magazines

• Daredevil PR: The Science of Writing that Jumps off the Page

• Wallenius Wilhelmsen: The Power of Words

• AIPBW: A Creative Path to Better Business Writing

• Professional Women’s Network: Writing like a Professional

• University of Warwick: A Creative Path to Academic Writing

• Blogtacular: Writing from the Heart and How to Write Awesome Blog Posts

• University of London, City: Visiting Lecturer in Business Writing (teaching 10-week short course)

• Zalando: How To Re-Think Your Writing and Communicate Clearly

• Cowi: Seven Writing Secrets to Skyrocket Your Career

• Econa: How To Write Your Way To The Top and Why Everyone Needs a Signature Talk

• Oslo International Hub: Writing like a professional

• Medvind Personal: How To Write Your Way To The Top

• Norway International Network: Seven Writing Secrets to Skyrocket Your Career

• Oslo Overachievers: Create Your Signature Talk

And I’ve delivered writing coaching sessions to employees at a host of different companies

A little about me

Hello, I’m Greta Solomon, a business writing trainer and coach.

I help you to unlearn the bad habits and outdated rules that you’ve swallowed up during academia and your working life so far. And I teach key tools and techniques that – when applied – will instantly transform your writing. Plus, we deal with the inevitable mindset blocks that come when putting yourself, or your expertise, on the page.

I have been creating bespoke writing skills training programmes for large corporates for more than a decade. For me, it’s both an art and a science. I love creating and delivering transformational workshops and coaching sessions that create direct impact.

The magic is partly in the blend of my background.

I began my working life as a magazine journalist, and was later a director at a business-to-business PR consultancy. I am trained in both coaching and teaching. And I’ve spent thousands of hours, coaching and training people from all walks of life, from ages 8-80 (and beyond) in writing skills. But my clients also get a heavy dose of intuition and an understanding of the psychological blocks people face. They tell me they can’t believe how easily I am able to put myself into their world – personally and professionally – and ‘get it’. I’m able to get to the heart of the mindset matters that bring people back on track so they can write freely and easily. It also helps that I’m trained in acting, voice, and movement! Being able to hold my physical and energetic space means I can hold space for others.

What people say about my workshops and training programmes

“Writing technical information in a clear and concise way is a challenge. When we implemented the new version of our product catalogue we used Greta as a text consultant, to assist our product managers in the process of writing about their products in a clear and precise way. Greta did a great job in training our product managers. I can recommend her services to anyone that needs to sharpen up their language and see the value of implementing plain English in their communication style!” ~ Anette Gether, Business Manager Safety Services, Wilhelmsen Ships Service

“Greta was the ideal choice to lead us through our corporate change from Norwegian to English. She effectively coached and trained our staff in how to write with impact. She also did a special intensive session with me, which has transformed the way I write our quarterly financial reports. Since writing in this new style, our key stakeholders increasingly see the true value in the numbers. I’ve learned that even in finance, you still need to tell a story.” ~ Britt Nilsen, Vice President Finance, Schibsted Media Group

“Your workshop at Wilhelmsen Ships Service was excellent and opened up a whole new thought process for me. Although I have now moved to a different company, I am still applying your theories to my work, as we are too technically oriented in our marketing. I work in an end-user company and it is more relevant to have attractive added-value powerful product descriptions. Your teaching has allowed me to think differently and incorporate both internal and external needs in product descriptions.” ~ Dave Evans, Business Development Manager, Ocean Safety

“In just two months since working with Greta Solomon, we’ve seen a positive shift in our sales communication. We’ve had more Facebook likes, more customer interest and a much more positive perception of our people and products.” ~ Per Arne Villadsen, CEO, Berg-Hansen

“Greta’s ‘How to write your way to the top’ course was the most popular talk in 2014 in the whole of Econa. All the branches that have had Greta Solomon as a lecturer have had her talk several times.” ~ Tom Omnes Lia, Econa (organisation for business graduates, with 21,000 members and 300 courses)

“Your session was an excellent example of good teaching in practice. Clear, concise instructions: an interesting, real-world opportunity to put learning into practice; great variety of exercises from teacher-led to pair work; lovely creation of a warm, encouraging atmosphere and plenty of checking of understanding.” ~ Emily Pedder, The Book Edit & Creative Writing Course Co-ordinator at City, University of London

“We’ve had lots of sales training, but it was never really tailored to our needs. Greta gave us practical tools we could instantly implement that made a real difference to our sales materials and dialogues. But not only does she know her stuff, she was able to get everyone engaged, participating and truly learning. Everything she taught was tailored exactly to us, and I was impressed that she was able to put herself in our world after spending such a short time with us. It was worth every penny, and more!” ~ Cathrine Blomsnes, Head of Sales, Berg-Hansen

“Greta has played a crucial role in enhancing my English writing skills, which are essential for my position as a Product Manager. She skilfully identified and addressed my writing challenges, while simultaneously enriching my theoretical understanding of effective communication. Her approach was not just about overcoming barriers; it was a comprehensive strategy that combined practical exercises with a solid theoretical framework. Thanks to Greta, I am now more confident, faster, and more effective when writing product documents. I highly recommend her for her exceptional skill set and dedication.” ~  Chiara Quaglia Principal Product Manager, Zalando

“Thank you, thank you, thank you...what an amazing session this afternoon. You described the structure & process of blogging in such an engaging manner.” ~ Blogtacular conference participant

Prices and practicalities

For workshops, and group training programmes these vary, depending on the level of personalisation needed, and the number of participants.

For individual coaching, I typically offer a tailored package of five sessions.

Let’s talk.

Fill in the form below and we can arrange a call.

Born in London in 1977 to African-Caribbean immigrants from Nevis and Jamaica, Greta Solomon (BSc. Psych. Hons) is an author, journalist, writing trainer (PTTLLS trained), and writing coach (ICF associate certified). She is the author of Just Write It! How to Develop Top-Class University Writing Skills (McGraw-Hill, 2013) and Heart, Sass & Soul: Journal Your Way to Inspiration and Happiness (Mango, 2019).

Greta has clocked up thousands of coaching and tutoring hours with her clients. In total, she has over 15 years of experience in training individuals and multi-million pound companies in writing skills. She is particularly skilled in working with international teams of highly skilled experts, where English is often a second language. She has delivered workshops and talks in Norway, Holland, Ethiopia, and across the UK. She was also a visiting business writing lecturer at University of London, City

Greta began her career as a women’s magazine journalist. Between 2000 and 2002, she held the positions of Deputy Editor at Executive Woman and Features Writer at Woman, before going freelance. As a freelance journalist she contributed health, travel, celebrity and lifestyle features to publications including Daily Express, My Weekly, Daily Star (Star Mag), Sunday Mirror (M Celebs), Now!, More!, The Stage, Right Start, and Company.

From 2006-2008, Greta also set up a thriving English and writing tutoring business, working with students of all ages, from 8-80. She gained a reputation for quickly taking students from a C grade to an A, and soon had a long waiting list for her services.

From 2009, she worked at industrial business-to-business PR consultancy, SE10, as a journalist and PR. She rose to account director level in 2010, before moving to Norway for six years, in 2011. There she began teaching business writing, and continues to work with clients in industries including maritime, technology, travel, media, and energy.

Greta also currently works as a mental health and emotional wellbeing journalist, with recent bylines in Red, Breathe, Psychologies, The Author, Writing Magazine, Mslexia, and Forbes. She is a published poet and songwriter, and holds a lyric writing diploma from Berklee College of Music.

Greta lives in the south coast of England, and works internationally.

Middle photo credit: Will Ireland, taken at Blogtacular 2018